Veronica is an expert in the family dynamics of enterprising families with more than twenty years working around the world, helping some of the most affluent and influential international families align with their full potential. Her experience spans a breadth of family wealth disciplines from cross-border and inter-generational transfer of wealth strategies, fiduciary practices, next generation empowerment, family office architecture and succession planning and governance for families and their businesses. Her work focuses on connecting the operation of ownership structures with the human component, helping
enterprising families elevate their conversations and decision making.
Veronica has earned the reputation of “NextGen Whisperer”. As the founder of the Center for the Next Generation at Perpetum she has spent hundreds of hours listening and supporting the inheritors of family businesses and enterprises to find their voice, create efficient strategies to fulfill their purpose and build strong family relationships. She designed a unique program for Board Preparation of Family Members certified by the Mexican Stock Exchange (BIVA) and she co-founded the WorldWide Women’s Council (W^3C) where leading female inheritors find a space to raise.
Veronica’s dad was the founder of a very successful business that was lost due to negative family dynamics. At 11 years she saw her dad lose his family business and more importantly, the relationship with some of his siblings for the rest of his life. It has been her mission to bring the right tools and help families avoid a destructive loss of their legacy.